Are Bankruptcy Attorneys Really Going to Need Digital Marketing?
Digital marketing for bankruptcy lawyers is an opportunity that your law firm should be taking advantage of. A digital marketing strategy that is well-designed can help you build a strong online presence for your practice.
It is obvious that bankruptcy lawyer marketing is needed. Start typing “bankruptcy attorney” into Google. A host of keyword suggestions will auto-populate in the search bar.
No matter how big or small your law firm is, an intelligent internet marketing strategy can help you bring qualified leads into your business. Paid ads and search engine optimization are two of the most effective ways to get traction.
Payed Ads vs. SEO in Bankruptcy Attorneys
Paid ads, also known as PPC or pay-per-click advertising, and search engine optimization are effective ways to increase your law firm’s visibility online. Each strategy is unique and can help you attract more clients to your website.
SEO versus PPC is like comparing apples to oranges. PPC ads are displayed above the organic search term listings in search engines’ results pages. Your business only pays when someone clicks your ad. To see results, PPC needs a budget. SEO strategies can also be implemented at no cost.
PPC for Bankruptcy Attorneys: Fast Results
PPC advertising is one of the most efficient ways to get more visitors to your website. These ads can also be called Google or Bing ads, depending on which platform you use.
Your ads will appear in relevant searches if you use relevant keywords in your paid advertisements campaigns. Targeted ad campaigns can help people find your law firm when they search for “bankruptcy attorney Chicago”.
SEO for Bankruptcy Lawyers
SEO for bankruptcy lawyers is an organic or free way to generate new clients. Your firm must adopt a long-term strategy if it is to achieve success. SEO success is not something that happens overnight.
Your law firm may be able to implement many strategies to increase your SEO rankings. Claim your Google My Business or Bing local listing. This is the first step. This information is used by search engines to show your company in local searches.
Give your Audience the confidence to trust you
Building trust is perhaps the most important aspect of building a website for a bankruptcy attorney. Your clients come to you in difficult circumstances. They want to feel confident that they are signing up for a law office that will help them win their case.